For example, such personally identifiable information may be gathered from a contest or sweepstakes registration, user enrollment, affiliate enrollment, hotel enrollment, and Vacation Auction sign-up. Personally identifiable information on individual users will not be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection. At such points of collection, the user will have the opportunity to indicate whether he or she would like to "opt out" of receiving auction notices, promotional and/or marketing information about other products, services and offerings from Agent-Key and/or any third parties.Further, notwithstanding any opt out of promotional information by the user, Agent-Key reserves the right to contact a hotel member, affiliate member, or user regarding account status, changes to the subscriber agreement and other matters relevant to the underlying service and/or the information collected.
Agent-Key reserves the right to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. Agent-Key will provide only aggregated data from these analyses to third parties. Also, users should be aware that Agent-Key will not use users' collected names and information for third party use unless the user has provided permission for such use. Agent-Key is not responsible for any actions or policies of such third parties and users should check the applicable privacy policy of such party when providing personally identifiable information.
Additionally, users should be aware that when they voluntarily disclose personally identifiable information (e.g., user name, e-mail address) on the bulletin boards or in the chat areas of the Agent-Key sites, that information, along with any substantive information disclosed in the user's communication, can be collected and correlated and used by third parties and may result in unsolicited messages from other posters or third parties. Such activities are beyond the control of Agent-Key .
Users of Agent-Key reservation software also should be aware that non-personal information and data may be automatically collected through the standard operation of Agent-Key's Internet servers or through the use of "cookies." "Cookies" are small text files a web site can use to recognize repeat users, facilitate the user's ongoing access to and use of the site and allow a site to track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto a user's system and damage files. Generally, cookies work by assigning a unique number to the user that has no meaning outside the assigning site. Users should be aware that Agent-Key cannot control the use of cookies or the resulting information by affiliates, advertisers or third parties hosting data for Agent-Key. If a user does not want information collected through the use of cookies, there is a simple procedure in most browsers that allows the user to deny or accept the cookie feature; however, users should note that cookies may be necessary to provide the user with certain features (e.g., customized delivery of information) available on the Agent-Key Site.
Upon request, Agent-Key will allow any user to "opt out" of further promotional contacts at any time. Additionally upon request, Agent-Key will use reasonable efforts to allow users to update/correct personal information previously submitted which the user states is erroneous to the extent such activities will not compromise privacy or security interests.
Also, upon a user's request, Agent-Key will use commercially reasonable efforts to functionally delete the user and his or her personal information from its database; however, it may be impossible to delete a user's entry without some residual information because of backups and records of deletions.
The foregoing policies are effective as of January 1st, 2001.
Agent-Key reserves the right to change this policy at any time by notifying users of the existence of a new privacy statement. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.